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Joshua Hardwick Updated: May 12, 2020 1.3K shares

Looking for a list of the most popular websites in the US (and Worldwide) in 2020?

We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

Let’s kick things off with our US data.

Top 100 most visited websites in the US (as of 2020)

#	Domain	Monthly traffic
1	youtube.com	1,625,928,544
2	en.wikipedia.org	1,032,257,682
3	twitter.com	535,672,329
4	facebook.com	512,517,207
5	amazon.com	492,468,801
6	yelp.com	189,284,057
7	reddit.com	184,283,420
8	imdb.com	168,686,113
9	fandom.com	168,358,254
10	pinterest.com	160,008,934
11	tripadvisor.com	107,547,225
12	instagram.com	95,560,034
13	walmart.com	94,951,789
14	craigslist.org	86,673,328
15	ebay.com	85,427,056
16	linkedin.com	71,106,847
17	play.google.com	68,140,558
18	healthline.com	65,456,494
19	etsy.com	59,552,312
20	indeed.com	59,104,906
21	apple.com	58,415,329
22	espn.com	56,865,851
23	webmd.com	55,318,117
24	fb.com	54,134,532
25	nytimes.com	53,500,181
26	google.com	45,771,378
27	cnn.com	44,051,403
28	merriam-webster.com	42,271,679
29	gamepedia.com	41,113,127
30	microsoft.com	40,922,560
31	target.com	40,028,159
32	homedepot.com	39,944,177
33	quora.com	38,618,080
34	nih.gov	37,592,983
35	rottentomatoes.com	36,892,393
36	netflix.com	36,591,458
37	quizlet.com	35,825,193
38	weather.com	33,784,930
39	mapquest.com	33,540,486
40	britannica.com	32,170,852
41	businessinsider.com	31,651,846
42	dictionary.com	31,612,281
43	zillow.com	31,481,927
44	mayoclinic.org	31,021,370
45	bestbuy.com	30,829,865
46	theguardian.com	30,465,847
47	yahoo.com	30,172,153
48	msn.com	30,142,765
49	usatoday.com	29,427,694
50	medicalnewstoday.com	29,423,587
51	urbandictionary.com	29,109,868
52	usnews.com	28,984,074
53	foxnews.com	28,826,307
54	genius.com	27,790,888
55	allrecipes.com	27,666,462
56	spotify.com	27,537,454
57	glassdoor.com	26,814,924
58	forbes.com	25,444,257
59	cnet.com	25,237,457
60	finance.yahoo.com	25,160,615
61	irs.gov	25,059,843
62	lowes.com	24,933,148
63	mail.yahoo.com	24,899,444
64	aol.com	23,665,608
65	steampowered.com	23,453,254
66	washingtonpost.com	22,865,594
67	usps.com	22,550,515
68	office.com	22,001,884
69	retailmenot.com	21,388,314
70	wiktionary.org	21,277,511
71	paypal.com	21,064,326
72	foodnetwork.com	20,471,446
73	hulu.com	20,434,219
74	live.com	20,292,544
75	cbssports.com	20,215,005
76	wayfair.com	20,047,734
77	ca.gov	20,037,071
78	bleacherreport.com	19,987,215
79	macys.com	19,817,737
80	accuweather.com	19,557,944
81	xfinity.com	19,553,329
82	go.com	19,552,684
83	techradar.com	19,127,559
84	groupon.com	18,996,185
85	investopedia.com	18,824,614
86	yellowpages.com	18,738,426
87	steamcommunity.com	18,511,512
88	chase.com	18,375,173
89	wellsfargo.com	18,263,364
90	npr.org	18,170,172
91	apartments.com	17,679,853
92	roblox.com	17,582,385
93	huffpost.com	17,380,576
94	books.google.com	17,219,320
95	bankofamerica.com	17,154,318
96	bbb.org	17,077,027
97	expedia.com	16,887,867
98	wikihow.com	16,570,218
99	ign.com	16,468,527
100	wowhead.com	16,302,245

YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.SIDENOTE. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.

Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

… which makes navigation via Google even quicker.

Next up, we have amazon.com with 492 million monthly organic visits.

Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 26th place with 45.7 million monthly organic visits from the US. Believe it or not, 12% of this traffic comes from people Googling “Google.”

But perhaps more interestingly, 32% of Google’s organic traffic goes to the Travel subfolder.

This is in part thanks to the travel guide links Google places in their knowledge panel results.

For example, Google gets almost 40,000 monthly visits from the keyword, “Hong Kong”:

It’s a similar story for Google Maps, which receives an estimated 15% of all the site’s organic traffic.

This is because Google shows links to Maps whenever you search for a well-known location.

Long story short, around 59% of Google’s organic comes from people searching for “Google,” and Google’s travel guides and map links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

Yet it still gets more organic traffic than Ebay, Apple, Netflix, and many other big names.

How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.1% of its traffic.

Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

• yellowpages.com
• apartments.com
• chase.com
• zillow.com
• irs.gov
• ca.gov
• yelp.com
• wellsfargo.com
• lowes.com
• xfinity.com
• mapquest.com
• wayfair.com
• walmart.com
• bankofamerica.com
• craigslist.org
• macys.com
• target.com
• books.google.com
• homedepot.com
• bbb.org
• usps.com
• quizlet.com
• groupon.com
• retailmenot.com
• usnews.com

Top 100 most visited websites in the world (as of 2020)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

#	Domain	Monthly traffic
1	youtube.com	8,564,946,885
2	facebook.com	3,483,131,264
3	en.wikipedia.org	2,223,668,855
4	twitter.com	2,008,820,315
5	amazon.com	618,747,155
6	play.google.com	594,678,708
7	instagram.com	525,400,578
8	es.wikipedia.org	450,521,278
9	pinterest.com	419,840,135
10	live.com	419,057,040
11	imdb.com	389,278,950
12	ja.wikipedia.org	357,348,757
13	whatsapp.com	315,256,867
14	de.wikipedia.org	308,984,058
15	fandom.com	307,845,404
16	fr.wikipedia.org	306,008,351
17	vk.com	299,937,598
18	reddit.com	277,896,765
19	ru.wikipedia.org	253,857,905
20	apple.com	217,782,683
21	netflix.com	215,027,020
22	amazon.co.jp	206,835,985
23	msn.com	205,944,314
24	globo.com	203,482,996
25	linkedin.com	200,410,416
26	google.com	197,334,239
27	yelp.com	194,093,576
28	microsoft.com	179,206,931
29	uol.com.br	177,252,674
30	it.wikipedia.org	166,186,637
31	pt.wikipedia.org	153,482,472
32	yahoo.co.jp	150,932,658
33	bbc.co.uk	145,090,737
34	amazon.de	135,049,909
35	tripadvisor.com	134,219,865
36	rakuten.co.jp	132,204,128
37	support.google.com	128,799,145
38	office.com	116,473,782
39	theguardian.com	115,168,906
40	pl.wikipedia.org	113,268,197
41	amazon.co.uk	111,607,623
42	yandex.ru	110,298,630
43	healthline.com	104,819,137
44	indeed.com	104,593,155
45	dailymotion.com	103,827,264
46	ebay.com	101,045,479
47	walmart.com	100,334,049
48	wiktionary.org	95,456,240
49	craigslist.org	92,077,966
50	nicovideo.jp	91,812,374
51	roblox.com	91,671,735
52	booking.com	89,519,779
53	mail.ru	89,190,597
54	steampowered.com	85,163,467
55	fb.com	84,466,617
56	hurriyet.com.tr	83,969,109
57	zh.wikipedia.org	82,086,138
58	etsy.com	81,410,651
59	bbc.com	81,223,312
60	quora.com	81,192,535
61	mail.yahoo.com	81,141,280
62	spotify.com	80,654,263
63	cnn.com	80,277,058
64	webmd.com	79,556,807
65	nytimes.com	79,352,582
66	mercadolivre.com.br	77,560,136
67	merriam-webster.com	76,324,908
68	uptodown.com	75,686,181
69	rottentomatoes.com	74,904,506
70	softonic.com	72,108,964
71	y2mate.com	71,415,899
72	amazon.fr	71,408,301
73	gamepedia.com	70,707,697
74	espn.com	70,593,531
75	twitch.tv	70,162,342
76	leboncoin.fr	70,111,151
77	allegro.pl	69,706,184
78	indiatimes.com	69,693,628
79	cambridge.org	69,447,326
80	nih.gov	68,768,504
81	kinopoisk.ru	68,639,714
82	ar.wikipedia.org	66,976,264
83	nl.wikipedia.org	66,954,569
84	login.yahoo.com	64,014,200
85	elpais.com	64,004,505
86	id.wikipedia.org	63,577,464
87	namu.wiki	62,531,541
88	orange.fr	61,690,206
89	britannica.com	61,145,366
90	pixiv.net	59,810,778
91	flvto.biz	59,353,909
92	dictionary.com	59,187,469
93	reverso.net	59,128,969
94	tribunnews.com	59,016,358
95	mayoclinic.org	58,709,899
96	ivi.ru	58,004,798
97	eksisozluk.com	57,800,077
98	allocine.fr	57,234,331
99	genius.com	56,935,476
100	adobe.com	56,189,195

YouTube is the most visited website by far, with 8.56 billion search visits per month.

That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 17th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

This site is actually more popular in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

You can see that ahrefs.com gets the majority of its search traffic from India, US, and UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Showing the 781 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.