Top 100 Most Visited Websites by Search Traffic (as of 2020)

Top 100 Most Visited Websites by Search Traffic (as of 2020)

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Joshua Hardwick Updated: May 12, 2020 1.3K shares

Looking for a list of the most popular websites in the US (and Worldwide) in 2020?

We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

Let’s kick things off with our US data.

Top 100 most visited websites in the US (as of 2020)

#DomainMonthly traffic
1youtube.com1,625,928,544
2en.wikipedia.org1,032,257,682
3twitter.com535,672,329
4facebook.com512,517,207
5amazon.com492,468,801
6yelp.com189,284,057
7reddit.com184,283,420
8imdb.com168,686,113
9fandom.com168,358,254
10pinterest.com160,008,934
11tripadvisor.com107,547,225
12instagram.com95,560,034
13walmart.com94,951,789
14craigslist.org86,673,328
15ebay.com85,427,056
16linkedin.com71,106,847
17play.google.com68,140,558
18healthline.com65,456,494
19etsy.com59,552,312
20indeed.com59,104,906
21apple.com58,415,329
22espn.com56,865,851
23webmd.com55,318,117
24fb.com54,134,532
25nytimes.com53,500,181
26google.com45,771,378
27cnn.com44,051,403
28merriam-webster.com42,271,679
29gamepedia.com41,113,127
30microsoft.com40,922,560
31target.com40,028,159
32homedepot.com39,944,177
33quora.com38,618,080
34nih.gov37,592,983
35rottentomatoes.com36,892,393
36netflix.com36,591,458
37quizlet.com35,825,193
38weather.com33,784,930
39mapquest.com33,540,486
40britannica.com32,170,852
41businessinsider.com31,651,846
42dictionary.com31,612,281
43zillow.com31,481,927
44mayoclinic.org31,021,370
45bestbuy.com30,829,865
46theguardian.com30,465,847
47yahoo.com30,172,153
48msn.com30,142,765
49usatoday.com29,427,694
50medicalnewstoday.com29,423,587
51urbandictionary.com29,109,868
52usnews.com28,984,074
53foxnews.com28,826,307
54genius.com27,790,888
55allrecipes.com27,666,462
56spotify.com27,537,454
57glassdoor.com26,814,924
58forbes.com25,444,257
59cnet.com25,237,457
60finance.yahoo.com25,160,615
61irs.gov25,059,843
62lowes.com24,933,148
63mail.yahoo.com24,899,444
64aol.com23,665,608
65steampowered.com23,453,254
66washingtonpost.com22,865,594
67usps.com22,550,515
68office.com22,001,884
69retailmenot.com21,388,314
70wiktionary.org21,277,511
71paypal.com21,064,326
72foodnetwork.com20,471,446
73hulu.com20,434,219
74live.com20,292,544
75cbssports.com20,215,005
76wayfair.com20,047,734
77ca.gov20,037,071
78bleacherreport.com19,987,215
79macys.com19,817,737
80accuweather.com19,557,944
81xfinity.com19,553,329
82go.com19,552,684
83techradar.com19,127,559
84groupon.com18,996,185
85investopedia.com18,824,614
86yellowpages.com18,738,426
87steamcommunity.com18,511,512
88chase.com18,375,173
89wellsfargo.com18,263,364
90npr.org18,170,172
91apartments.com17,679,853
92roblox.com17,582,385
93huffpost.com17,380,576
94books.google.com17,219,320
95bankofamerica.com17,154,318
96bbb.org17,077,027
97expedia.com16,887,867
98wikihow.com16,570,218
99ign.com16,468,527
100wowhead.com16,302,245

YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.SIDENOTE. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.

Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.

14 facebook traffic top websites

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

google facebook search

… which makes navigation via Google even quicker.

Next up, we have amazon.com with 492 million monthly organic visits.

Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 26th place with 45.7 million monthly organic visits from the US. Believe it or not, 12% of this traffic comes from people Googling “Google.”

15 google traffic top websites

But perhaps more interestingly, 32% of Google’s organic traffic goes to the Travel subfolder.

16 top subfolders travel

This is in part thanks to the travel guide links Google places in their knowledge panel results.

17 hong kong travel guide

For example, Google gets almost 40,000 monthly visits from the keyword, “Hong Kong”:

18 hong kong traffic google

It’s a similar story for Google Maps, which receives an estimated 15% of all the site’s organic traffic.

19 top subfolders google top websites

This is because Google shows links to Maps whenever you search for a well-known location.

20 google maps

Long story short, around 59% of Google’s organic comes from people searching for “Google,” and Google’s travel guides and map links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

craigslist

Yet it still gets more organic traffic than Ebay, Apple, Netflix, and many other big names.

How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

21 craigslist search volumes

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.1% of its traffic.

22 search traffic craigslist

Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

  • yellowpages.com
  • apartments.com
  • chase.com
  • zillow.com
  • irs.gov
  • ca.gov
  • yelp.com
  • wellsfargo.com
  • lowes.com
  • xfinity.com
  • mapquest.com
  • wayfair.com
  • walmart.com
  • bankofamerica.com
  • craigslist.org
  • macys.com
  • target.com
  • books.google.com
  • homedepot.com
  • bbb.org
  • usps.com
  • quizlet.com
  • groupon.com
  • retailmenot.com
  • usnews.com

Top 100 most visited websites in the world (as of 2020)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

#DomainMonthly traffic
1youtube.com8,564,946,885
2facebook.com3,483,131,264
3en.wikipedia.org2,223,668,855
4twitter.com2,008,820,315
5amazon.com618,747,155
6play.google.com594,678,708
7instagram.com525,400,578
8es.wikipedia.org450,521,278
9pinterest.com419,840,135
10live.com419,057,040
11imdb.com389,278,950
12ja.wikipedia.org357,348,757
13whatsapp.com315,256,867
14de.wikipedia.org308,984,058
15fandom.com307,845,404
16fr.wikipedia.org306,008,351
17vk.com299,937,598
18reddit.com277,896,765
19ru.wikipedia.org253,857,905
20apple.com217,782,683
21netflix.com215,027,020
22amazon.co.jp206,835,985
23msn.com205,944,314
24globo.com203,482,996
25linkedin.com200,410,416
26google.com197,334,239
27yelp.com194,093,576
28microsoft.com179,206,931
29uol.com.br177,252,674
30it.wikipedia.org166,186,637
31pt.wikipedia.org153,482,472
32yahoo.co.jp150,932,658
33bbc.co.uk145,090,737
34amazon.de135,049,909
35tripadvisor.com134,219,865
36rakuten.co.jp132,204,128
37support.google.com128,799,145
38office.com116,473,782
39theguardian.com115,168,906
40pl.wikipedia.org113,268,197
41amazon.co.uk111,607,623
42yandex.ru110,298,630
43healthline.com104,819,137
44indeed.com104,593,155
45dailymotion.com103,827,264
46ebay.com101,045,479
47walmart.com100,334,049
48wiktionary.org95,456,240
49craigslist.org92,077,966
50nicovideo.jp91,812,374
51roblox.com91,671,735
52booking.com89,519,779
53mail.ru89,190,597
54steampowered.com85,163,467
55fb.com84,466,617
56hurriyet.com.tr83,969,109
57zh.wikipedia.org82,086,138
58etsy.com81,410,651
59bbc.com81,223,312
60quora.com81,192,535
61mail.yahoo.com81,141,280
62spotify.com80,654,263
63cnn.com80,277,058
64webmd.com79,556,807
65nytimes.com79,352,582
66mercadolivre.com.br77,560,136
67merriam-webster.com76,324,908
68uptodown.com75,686,181
69rottentomatoes.com74,904,506
70softonic.com72,108,964
71y2mate.com71,415,899
72amazon.fr71,408,301
73gamepedia.com70,707,697
74espn.com70,593,531
75twitch.tv70,162,342
76leboncoin.fr70,111,151
77allegro.pl69,706,184
78indiatimes.com69,693,628
79cambridge.org69,447,326
80nih.gov68,768,504
81kinopoisk.ru68,639,714
82ar.wikipedia.org66,976,264
83nl.wikipedia.org66,954,569
84login.yahoo.com64,014,200
85elpais.com64,004,505
86id.wikipedia.org63,577,464
87namu.wiki62,531,541
88orange.fr61,690,206
89britannica.com61,145,366
90pixiv.net59,810,778
91flvto.biz59,353,909
92dictionary.com59,187,469
93reverso.net59,128,969
94tribunnews.com59,016,358
95mayoclinic.org58,709,899
96ivi.ru58,004,798
97eksisozluk.com57,800,077
98allocine.fr57,234,331
99genius.com56,935,476
100adobe.com56,189,195

YouTube is the most visited website by far, with 8.56 billion search visits per month.

That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 17th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazakhs, Belarusians, and Turks.

23 search traffic vk

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

vk com

Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

24 search traffic uol

This site is actually more popular in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

Screenshot 2020 03 02 at 16.09.09

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

organic traffic graph

The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

organic keywords graph

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

Screenshot 2020 03 02 at 16.11.15

You can see that ahrefs.com gets the majority of its search traffic from India, US, and UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

25 ahrefs keywords

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Showing the 781 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

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